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SXSW London 2025 Guide: Lineup, Tickets, Where To Eat And Drink, And More

Published . By Kiera Chapman.

Our Guide To SXSW London: Lineup, Tickets, Where To Eat And Drink, And More

What's another festival to add to London's renowned repertoire? The world-famous South by Southwest (SXSW) festival is landing in Shoreditch for the very first time from the 2nd to the 7th of June, 2025. This six-day cultural extravaganza will bring together hundreds of influential figures from music, technology, film, and more - including big names like Erykah Badu, Idris Elba, and Jane Goodall.

SXSW London logo at a forum.

The SXSW logo for 2025 has been designed by Kessels Kramer London.

What Is SXSW London? 

Known globally for its Austin, Texas roots, SXSW has been a major event in entertainment and innovation for nearly 40 years.

It’s famous for launching breakthrough artists and films, and hosting inspiring talks from celebrities and industry leaders like Michelle Obama and Billie Eilish. Now, for the first time ever, London will host Europe’s inaugural edition of this iconic festival.

Where And When Is SXSW London? 

South By Southwest (SXSW) will be taking place from the 2nd to the 7th of June across various venues around Shoreditch. These include:

Each day begins as early as 8.15am, with the last events finishing around 2am and the final show on Saturday ending at midnight.

How Much Are SXSW Tickets? 

While the £25 day tickets have sold out, you can grab three-day wristbands from £65, full six-day music passes at £99, and comprehensive conference and festival passes range from £595 to £1,300, depending on access level. Choose which package is right for you here. 

Who's On The SXSW Lineup? 

Star-Studded Speakers And Panels
With over 420 talks and panels scheduled, SXSW London will feature a diverse lineup of speakers, including actor Idris Elba, comedian Katherine Ryan, environmentalist Jane Goodall, football legend Ian Wright, and influential business leaders from companies like OnlyFans, Monzo, and Twitch.

Music Performances
Catch headline shows from music legends such as Erykah Badu (DJ Lo Down Loretta Brown), Tems, and Mabel. Plus, enjoy sets by rising stars like TWST, PA Salieu, Uncle Junior, TWST, and Jasmine 4.t. 

Film Screenings
Film lovers can look forward to 250 screenings, starting with the world premiere of Eminem’s documentary Stans and closing with Mike Flanagan’s The Life of Chuck starring Tom Hiddleston. Other highlights include UK premieres and exclusive documentaries covering important cultural topics.

People chatting at SXSW and Brick Lane London.

The festival is held around London's eclectic Shoreditch (pictured on the right). 

Where To Eat At SXSW London

No matter what your budget, there's a wide variety of restaurants around Shoreditch whipping up droolworthy plates of food that'll keep you fuelled throughout the festival. Some of our top picks include: 

Where To Drink At SXSW London

Thirsty? Don't worry - we've got your back. Or more like Shoreditch has, with its unmissable range of pubs with great beer gardens, cocktail bars and rooftops. Check out some of our favourites below:  

Making plans? Check out our guide for things to do in London this weekend.  

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